Romantic gestures can be hard. And VB drinkers already work hard enough.

For Valentine's Day, we wanted Aussies to keep it simple with VB Valentins: our first ever two-pack for a heart earned thirst. We gave away a bunch of these very special two-packs for our loving community to win in the lead up to Valentine's Day, with a handful sent out to influencers to share across their social channels.

Brought in as a proactive idea—pulled together with an incredibly tight timeline and next to zero budget.

Photography: Jack Gruber